Yves Saint Laurent causes a scandal when he decides to pose naked for the promotional photo of his new fragrance "Pour Homme", taken by Jeanloup Sieff. His "Libération" or "Quarante" collection, which is inspired by 1940s wartime fashion and includes short dresses and platform shoes, causes an outrage as the "ugliest collection of Paris" but proves to be directional for 1970s fashion. André Courrèges launches the young "Hyperbole" line. Vivienne Westwood and Malcolm McLaren open their King's Road boutique "Let It Rock," later renamed "Too Fast To Live, Too Young To Die" (1973), "SEX" (1974), "Seditionaries" (1976), and "World's End" (1980). Gabrielle "Coco" Chanel dies. Jean Cazaubon and Yvonne Dudel take over as head designers of the haute couture collections. Maggy Rouff and Georges Lepape pass away.