1977 IN FASHION

Yves Saint Laurent launches his new women's fragrance "Opium". The name causes a scandal, but the fragrance is an instant success. Karl Lagerfeld presents his first ready-to-wear collection for Fendi. His partner Jacques de Bascher produces the promotional video "Histoire d'Eau" with model Suzie Dyson. The iconic nightblub Studio 54 opens its doors and will play a significant role in the fusion of fashion, music, and pop culture. Yohji Yamamoto presents his first collection in Tokyo. Anna Molinari founds Blumarine. Angelo Tarlazzi launches his eponymous label.

1977

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