Collection: VOGUE US

Vogue US, one of the most iconic and influential fashion magazines in the world, has seen notable transformations under different editor-in-chiefs throughout its history. As the longest-serving
editor-in-chief of Vogue US from 1914 to 1952, Edna Woolman Chase played a pivotal role in establishing the magazine's prestige and authority. She introduced a sophisticated and refined aesthetic, showcasing high society and couture fashion. Chase's focus on elegance and aspiration helped Vogue become a leading publication during the early 20th century. Taking over from Chase in 1952, Jessica Daves brought a fresh perspective to Vogue US. She embraced a more accessible and modern approach to fashion, featuring American designers and promoting ready-to-wear fashion. Daves expanded the magazine's coverage beyond couture, incorporating lifestyle and home decor, reflecting the changing social and cultural landscape of the time.

Diana Vreeland's tenure from 1963 to 1971 marked a revolutionary phase for Vogue US. Known for her avant-garde vision, Vreeland injected boldness, fantasy, and eccentricity into the magazine. She introduced unconventional fashion shoots, celebrated art, and showcased emerging talents, pushing boundaries and transforming Vogue into an icon of creativity. Grace Mirabella succeeded Vreeland in 1971 and served as editor-in-chief until 1988. During her tenure, Vogue US underwent a more down-to-earth transformation. Mirabella emphasized practicality and introduced a more inclusive representation of beauty and fashion. She shifted the focus towards everyday fashion and addressed social issues, reflecting the evolving needs and interests of modern women.

Since taking the helm in November 1988, Anna Wintour has had a profound impact on Vogue US. Under her leadership, the magazine has become a cultural force, defining trends and setting the tone for the fashion industry. Wintour's emphasis on a blend of high fashion and popular culture, as well as her talent for spotting emerging designers, has solidified Vogue's position as a leading fashion authority. Throughout its history, Vogue US has evolved to reflect the changing times and aspirations of its readers. Each editor-in-chief has left their unique mark on the magazine, shaping its identity and influence in the world of fashion. From elegance and aspiration to innovation and cultural relevance, Vogue US has remained a constant source of inspiration for fashion enthusiasts worldwide.