First published in Germany in March 1999, InStyle brought a fresh and distinctly new perspective to the fashion magazine landscape. Originally launched in the United States, the magazine quickly established a devoted following in Germany with its pioneering mix of celebrity style, red-carpet glamour, high fashion and accessible fashion finds. Playing an essential role in establishing celebrity style as the global phenomenon it is today, InStyle pioneered the connection between Hollywood stars, musicians, street style and designer fashion, showing readers how to translate the looks of their favourite celebrities into their own wardrobes. Its distinctive high-low approach, bringing together luxury labels and more accessible brands, made fashion feel both aspirational and attainable. Under influential editors-in-chief Patricia Riekel and Annette Weber, the German edition quickly became an integral part of the country's fashion magazine landscape, building a loyal readership.