Gianni Versace was celebrated for his use of vivid colours and opulent prints, from baroque motifs to animal patterns, creating a distinctive visual language closely associated with luxury and glamour and treating fashion as an expression of wealth, confidence, and status. The iconic Medusa head and legendary safety-pin designs became defining symbols of the brand. Versace’s close relationships with models such as Naomi Campbell, Cindy Crawford, and Claudia Schiffer played a significant role in the rise of the supermodel phenomenon, helping to elevate the status of the model from fashion figure to celebrity and further strengthening the connection between fashion and popular culture. Following Versace’s tragic death in 1997, his sister Donatella took over as creative director. She developed her own distinctive vision for the house, defined by a highly sensual and glamorous aesthetic, bold prints, asymmetry, and lavish embellishment, while maintaining the house’s signature codes and enduring appeal among celebrities and fashion enthusiasts.