During the 1970s, Prêt-à-porter labels gained immense popularity. Influenced by the economic difficulties of the decade, including the energy crisis, global recession, high unemployment rates, and inflation, people sought more practical and everyday clothing options, leading to a general shift towards casual attire.
Fashion trends of the 1970s include pants in all styles and shapes, ranging from daringly short hot pants to wide-flared bell bottoms, separates and coordinates, knitwear, jersey fabrics, denim, and sportswear. Opulent furs set a contrast to all of this understatement. Towards the end of the decade, the fashion scene witnessed the contrasting styles of punk dressing, reflecting the youth's resignation with a "no future" attitude, and flashy disco dressing embraced by hedonistic partygoers. In contrast to the strongly fitted styles of the first half of the decade, the second half of the 1970s was marked by a shift toward looser silhouettes and anticipated the power dressing of the 1980s with the emergence of shoulder pads. In terms of beauty, women embraced a natural look with a fit and healthy body, along with a sun-kissed complexion and long, flowing hair.
Pat Cleveland, Bianca Jagger, Jerry Hall, and Grace Jones were influential figures in the fashion scene, contributing to the era's trends and aesthetics. Major designers of the 1970s who left a lasting impact on the history of fashion include Karl Lagerfeld, Yves Saint Laurent, Diane von Fürstenberg, and Halston. The 1970s also saw the foundation of fashion empires by designers such as Kenzo Takada, Issey Miyake, Rei Kawakubo, and Yohji Yamamoto from Japan, Roberto Cavalli,
Giorgio Armani, and Gianni Versace from Italy, as well as Ralph Lauren and Calvin Klein from the United States. French Claude Montana, Thierry Mugler and Jean Paul Gaultier also took their first steps in fashion. Vivienne Westwood pioneered punk fashion, while Sonia Rykiel made significant contributions with her distinctive knitwear styles.
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VOGUE US January 15, 1970
Regular price 160 €Regular priceUnit price per -
VOGUE US February 1, 1970
Regular price 160 €Regular priceUnit price per -
VOGUE US February 15, 1970
Regular price 160 €Regular priceUnit price per -
LINEA ITALIANA Spring 1970
Regular price 275 €Regular priceUnit price per -
HARPER'S BAZAAR US March 1970
Regular price 180 €Regular priceUnit price per -
L'OFFICIEL PARIS April 1970
Regular price 195 €Regular priceUnit price per -
HARPER'S BAZAAR US April 1970
Regular price 180 €Regular priceUnit price per -
VOGUE US May 1970
Regular price 180 €Regular priceUnit price per -
VOGUE PARIS May 1970
Regular price 250 €Regular priceUnit price per -
HARPER'S BAZAAR US June 1970
Regular price 160 €Regular priceUnit price per -
VOGUE PARIS June/July 1970
Regular price 180 €Regular priceUnit price per -
HARPER'S BAZAAR US August 1970
Regular price 155 €Regular priceUnit price per -
VOGUE US August 1, 1970
Regular price 180 €Regular priceUnit price per -
HARPER'S BAZAAR US September 1970
Regular price 200 €Regular priceUnit price per -
VOGUE ITALIA September 1970
Regular price 300 €Regular priceUnit price per -
VOGUE US September 1, 1970
Regular price 200 €Regular priceUnit price per -
VOGUE US September 15, 1970
Regular price 200 €Regular priceUnit price per -
HARPER'S BAZAAR US October 1970
Regular price 200 €Regular priceUnit price per -
VOGUE US October 1, 1970
Regular price 200 €Regular priceUnit price per -
VOGUE US October 15, 1970
Regular price 140 €Regular priceUnit price per -
VOGUE US November 1, 1970
Regular price 225 €Regular priceUnit price per -
VOGUE US January 15, 1971
Regular price 120 €Regular priceUnit price per -
VOGUE US February 1, 1971
Regular price 140 €Regular priceUnit price per -
VOGUE US February 15, 1971
Regular price 130 €Regular priceUnit price per -
HARPER'S BAZAAR US March 1971
Regular price 120 €Regular priceUnit price per -
VOGUE ITALIA March 1971
Regular price 400 €Regular priceUnit price per -
VOGUE US March 1, 1971
Regular price 140 €Regular priceUnit price per -
VOGUE US March 15, 1971
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VOGUE US April 1, 1971
Regular price 140 €Regular priceUnit price per -
VOGUE ITALIA May 1971
Regular price 190 €Regular priceUnit price per -
HARPER'S BAZAAR US August 1971
Regular price 90 €Regular priceUnit price per -
VOGUE PARIS September 1971
Regular price 250 €Regular priceUnit price per -
HARPER'S BAZAAR US September 1971
Regular price 120 €Regular priceUnit price per -
VOGUE ITALIA September 1971
Regular price 300 €Regular priceUnit price per -
VOGUE ITALIA October 1971
Regular price 300 €Regular priceUnit price per -
HARPER'S BAZAAR US December 1971
Regular price 90 €Regular priceUnit price per -
VOGUE ITALIA December 1971
Regular price 200 €Regular priceUnit price per -
VOGUE Paris December 1971/January 1972
Regular price 475 €Regular priceUnit price per -
HARPER'S BAZAAR US January 1972
Regular price 150 €Regular priceUnit price per -
HARPER'S BAZAAR US February 1972
Regular price 250 €Regular priceUnit price per -
VOGUE PARIS February 1972
Regular price 180 €Regular priceUnit price per -
VOGUE PARIS March 1972
Regular price 200 €Regular priceUnit price per -
VOGUE US April 15, 1972
Regular price 130 €Regular priceUnit price per -
British VOGUE UK May 1972
Regular price 150 €Regular priceUnit price per -
VOGUE ITALIA June 1972
Regular price 225 €Regular priceUnit price per -
VOGUE PARIS August 1972
Regular price 125 €Regular priceUnit price per -
VOGUE ITALIA September 1972
Regular price 300 €Regular priceUnit price per -
VOGUE PARIS September 1972
Regular price 250 €Regular priceUnit price per -
British VOGUE UK October 1, 1972
Regular price 100 €Regular priceUnit price per -
British VOGUE UK November 1972
Regular price 100 €Regular priceUnit price per -
HARPER'S BAZAAR US December 1972
Regular price 90 €Regular priceUnit price per -
VOGUE PARIS March 1973
Regular price 180 €Regular priceUnit price per -
British VOGUE UK March 1, 1973
Regular price 180 €Regular priceUnit price per -
British VOGUE UK March 15, 1973
Regular price 80 €Regular priceUnit price per -
British VOGUE UK April 1, 1973
Regular price 100 €Regular priceUnit price per -
British VOGUE UK May 1973
Regular price 100 €Regular priceUnit price per -
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FEMME CHIC Winter 1973
Regular price 250 €Regular priceUnit price per -
VOGUE PARIS September 1974
Regular price 200 €Regular priceUnit price per -
British VOGUE UK September 1, 1974
Regular price 125 €Regular priceUnit price per -
VOGUE PARIS November 1974
Regular price 125 €Regular priceUnit price per -
VOGUE PARIS March 1975
Regular price 200 €Regular priceUnit price per -
VOGUE UK March 1, 1975
Regular price 125 €Regular priceUnit price per -
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VOGUE UK March 1, 1976
Regular price 145 €Regular priceUnit price per -
VOGUE PARIS September 1976
Regular price 350 €Regular priceUnit price per -
VOGUE PARIS October 1976
Regular price 115 €Regular priceUnit price per -
VOGUE PARIS February 1977
Regular price 130 €Regular priceUnit price per -
VOGUE PARIS March 1977
Regular price 180 €Regular priceUnit price per -
VOGUE PARIS April 1977
Regular price 145 €Regular priceUnit price per -
VOGUE PARIS August 1977
Regular price 160 €Regular priceUnit price per -
VOGUE PARIS August 1978
Regular price 150 €Regular priceUnit price per -
VOGUE PARIS September 1978
Regular price 200 €Regular priceUnit price per -
VOGUE PARIS June/July 1979
Regular price 110 €Regular priceUnit price per -
VOGUE PARIS November 1979
Regular price 120 €Regular priceUnit price per -
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British VOGUE UK October 15, 1971
Regular price 0 €Regular priceUnit price perSold -
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HARPER'S BAZAAR US March 1972
Regular price 180 €Regular priceUnit price perSold -
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