During the 1970s, Prêt-à-porter labels gained immense popularity. Influenced by the economic difficulties of the decade, including the energy crisis, global recession, high unemployment rates, and inflation, people sought more practical and everyday clothing options, leading to a general shift towards casual attire.

Fashion trends of the 1970s include pants in all styles and shapes, ranging from daringly short hot pants to wide-flared bell bottoms, separates and coordinates, knitwear, jersey fabrics, denim, and sportswear. Opulent furs set a contrast to all of this understatement. Towards the end of the decade, the fashion scene witnessed the contrasting styles of punk dressing, reflecting the youth's resignation with a "no future" attitude, and flashy disco dressing embraced by hedonistic partygoers. In contrast to the strongly fitted styles of the first half of the decade, the second half of the 1970s was marked by a shift toward looser silhouettes and anticipated the power dressing of the 1980s with the emergence of shoulder pads.