Marchese Emilio Pucci's vibrant prints became his trademark, and he designed and marketed them himself, which was highly unusual for an illustrious member of the Italian aristocracy in the 1950s and was considered quite shocking. Pucci was among the first designers to develop a coherent and instantly recognizable signature style. He applied his distinctive designs, marked with the iconic "Emilio" signature, to a whole range of garments made from high-quality natural fabrics such as silk, wool, and velvet. His lightweight silk jersey in particular was groundbreaking, as it was wrinkle-free and the perfect choice for travelers. Pucci's designs quickly became popular among high society and the jet set in the 1950s and 1960s. His colorful prints and modern silhouettes appealed to the fashion elite, including celebrities such as Marilyn Monroe (who was reportedly buried in a Pucci dress), Romy Schneider, and Jacqueline Kennedy. Early Pucci pieces have become sought-after collector's items and vintage classics. Pucci's eye-catching accessories, such as silk and velvet evening bags and oversized sunglasses, are equally iconic and highly sought after.