Collection: PRADA

In 1978, Miuccia Prada took over the helm of her family's luxury brand and began to revolutionize the fashion world with her unmistakable aesthetic. Prada's designs were characterized by intellectualism, minimalism and unconventional beauty, earning her the moniker "anti-fashion" or "ugly chic". She embraced elements that were often considered unattractive or unconventional, such as the practical nylon for her iconic bags or old-fashioned patterns and unexpected color combinations for her "ugly chic" collection from Spring 1996. Ever since, Miuccia Prada's collections have been synonymous with sophistication and intellectuality, continually setting trends while always remaining true to her own distinctive style.