L'Officiel was first published in 1921 as the official publication of the Chambre Syndicale de la Couture Parisienne, a trade journal directed at international corporate and private haute couture clients and at those working in the industry. The magazine was entirely devoted to showcasing Parisian couture and was considered the most influential fashion magazine in the 1950s, the golden era of haute couture. Known for its avant-garde photography, especially by Philippe Pottier, and collaborations with talented fashion illustrators such as René Gruau, L'Officiel helped launch the careers of esteemed designers such as Pierre Balmain, Christian Dior, Cristóbal Balenciaga, and Yves Saint Laurent. Editor-in-chief Georges Jalou, who joined the magazine in 1932, later became general director and eventually bought the magazine, leading to the creation of the publishing house Éditions Jalou and the launch of more than 30 international editions.