Geoffrey Beene was one of New York's most famous fashion designers and a very influential figure in the industry, especially in the 1960s, the early years of his label. He was known for his superior artistic and technical skills and for his simple, comfortable and elegant fashion, for which he often used unusual and progressive fabrics such as sweatshirt and denim for evening dresses. His designs were characterized by meticulous craftsmanship, innovative materials, minimalist aesthetics and a commitment to wearability and individuality.