VOGUE US

Vogue US - one of the most influential fashion magazines in the world - has been shaped by a series of powerful editorial visions throughout its history. From 1914 to 1952, long-time editor-in-chief Edna Woolman Chase established the magazine’s foundation as a symbol of prestige and authority. Under her leadership, Vogue cultivated a refined and sophisticated visual language rooted in couture, high society, and aspiration. Jessica Daves, who succeeded Chase in 1952, introduced a more modern and accessible perspective. She embraced American designers and the growing ready-to-wear movement, reflecting broader cultural shifts of the postwar years. Vogue expanded beyond couture to include lifestyle, interiors, and cultural topics. Between 1963 and 1971, Diana Vreeland transformed Vogue into a daring and visionary platform. Her editorial direction was bold, imaginative, and often unconventional. She championed experimental photography, celebrated fashion’s dialogue with art and culture, and redefined what a fashion magazine could look and feel like. Grace Mirabella followed in 1971 with a more grounded and pragmatic approach that reflected the realities of modern women’s lives. During her tenure until 1988, she shifted the focus toward wearable fashion and everyday relevance while opening space for social awareness and broader representation. In November 1988, Anna Wintour took over as editor-in-chief and ushered in a new era that continues to shape Vogue today. Her vision merged high fashion with contemporary culture, introducing emerging designers and expanding the magazine’s influence far beyond its pages. Under her leadership, Vogue US evolved into a global publication that not only reflects fashion but actively defines its direction.