Guy Laroche founded his eponymous fashion house in Paris in 1957, initially focusing on haute couture. In 1961, Guy Laroche launched his own prêt-à-porter line, expanding the house beyond couture. The house enjoyed considerable renown and economic success well into the 1980s. Among the notable designers associated with Guy Laroche were Valentino Garavani and Azzedine Alaïa. The house attracted a prominent clientele and became one of the established names of Parisian haute couture.