In 1945, Pierre Balmain founded his eponymous fashion house in Paris and quickly established himself as one of the leading figures in haute couture. His designs were celebrated for their luxurious fabrics and exquisite embroidery, impeccable cuts and sophisticated silhouettes and were the epitome of French chic. In the 1950s and 1960s, Balmain's elegant creations became synonymous with the glamour of post-war Paris, attracting a clientele of aristocrats, socialites and celebrities from around the world, including Marlene Dietrich, Brigitte Bardot and Sophia Loren. His unmistakable style, characterized by graceful lines, refined details and a sense of effortless sophistication, earned him lasting recognition and admiration in the fashion industry and beyond.