Founded by Anna Molinari in 1977, Blumarine is known for its distinctly feminine, romantic and flirtatious approach to Italian fashion, defined by floral prints, lace, ruffles, vibrant colours and sexy silhouettes. Molinari's Blufin fashion house also includes Anna Molinari, launched in 1995 as its luxurious and sophisticated main line, and Blugirl, founded in 1995 for a younger audience.